Retail - Brand Identification

Avery Dennison offers fastening and attaching solutions designed to help store owners capture their customers’ attention with methods not typically found in the retail environment.

Brand identification is the foundation of success for a company or brand. And, the most effective brand messaging is often the most unique or disruptive. Avery Dennison can help brands achieve that.

Our Graphic Fastening System, for instance, can actually make fastener part of the brand. Leveraging all the capabilities of digital printing, brand owners can print custom promotional messages, barcodes, country of origin information and more directly on the fastener itself.

And, as consumers increasingly identify with brands based on the company’s social responsibility commitments, use of our recycled fasteners can deliver a powerful sustainability message.