Wardrobing Costs Billions: Here’s How Retailers Can Fight Back

To many unscrupulous consumers, the practice of “wardrobing” might seem harmless enough.

Wardrobing is when someone buys an item, intending to return it for a refund only after using it. It’s fraud; and it’s unfortunately a common practice. If you manage a retail operation, perhaps you've encountered it.

According to a 2017 report by Apriss Retail, using data from the National Retail Federation, 5 percent of merchandise returns in the U.S. can be classified as fraudulent. That amounts to $17.6 Billion annually, most of which is absorbed by brand owners and retailers. As retail grows, so will these costs.

Hardly a victimless crime.

Graphic Fasteners can stop fraudsters in their tracks

Avery Dennison Fastener Solutions offers a wide range of packaging solutions to the retail industry. Those solutions include tools to help brand owners and retailers prevent wardrobing.

Our Graphic Fasteners feature a wide paddle that can be printed with virtually any information —  logos, product information, variable data, etc., or a message such as “cannot be returned after removal” — and attached to a very visible place on the item.

Graphic Fasteners are available in multiple designs, in natural, black or any other Pantone® color of your choice. They can be printed on one or both sides.  

Is wardrobing costing your business? We can help.

Graphic Fasteners are just one of the Avery Dennison solutions for retailers to fight wardrobing.  Visit our site to learn more, or contact your local Avery Dennison representative.


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