Next Steps for Environmentally Conscious Children’s Brand Owners

Most children cycle through 280 items of clothing before the age of two, yet only 15% of children’s clothing is donated or recycled. The remaining 85% ends up in landfills. 

Children’s brands, which often are held to higher standards for sustainability, are looking at new options to reduce landfill waste and become more responsible environmental partners.

There have been advancements in the recycling and repurposing of children’s apparel. One leading children’s apparel brand recently expanded its sourcing to include environmental stewardship throughout its supply chain. After all, sustainable clothing for children doesn’t end with fabric selection—it includes growing fibers for production, packaging and the responsible disposal of apparel. 

Small Changes Can Have a Significant Ripple Effect 

Think about the labeling and tagging of your garments. It might surprise you to learn that 72 billion plastic fasteners on apparel have a single-use plastic tag Just think if you could make one simple, inexpensive change by using a sustainable fastener instead?

The use of recycled and biodegradable* fasteners for your apparel is a cost-effective way to further reach your sustainability goals. Something as small as a plastic fastener can help close the gap in reaching your sustainability goals cost-effectively, without compromising the quality and attractiveness of your garments.

As part of a family of sustainable solutions, Ecotach™ recycled fasteners are designed for brands and retailers committed to exceeding their sustainability goals while reducing their environmental footprint. 

Ecotach™ Fasteners Bring You One Step Closer to Your Sustainability Goals

Avery Dennison developed two types of fasteners, each offering an assortment of options, to reduce waste and boost sustainability:

  • Ecotach™ recycled (rPET) fasteners contain at least 90% post-consumer waste from recycled water bottles and carry a “recycled” logo molded onto the paddle for immediate recognition of the brand’s sustainability efforts. They create a positive image of environmental stewardship for just a fraction of a cent per garment.

  • Ecotach™ recycled (rPA) fasteners, an alternative to recycled water bottles, are made with materials that utilize as much as 70% post-consumer waste from recycled carpeting.

While it can be challenging, some leading apparel brands already are closing the gap in reaching their sustainability pledges with regard to reusable, recyclable, and compostable plastic packaging. 

Will your children’s brand reach its sustainability goals in 2022 and beyond? Don’t be the last brand to make a simple change.

Consider Ecotach™ recycled fasteners to help close the gap. To request a product sample, visit our Fastener Product Selector.